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Friday, February 20, 2009

ATHEIST EVANGELISM

If we drive towards any major city’s downtown or watch T.V. for a half hour, it’s evident that advertising a product HAS to be effective. Why else would companies be willing to spend thousands to millions of dollars to get a minuscule microdot spot in the humongous business-machine world. After some long-term tracking and pretty intense research, big businesses can tell if all their adds payoff.
In London, the American Humanist Association, a group of free-thinking atheist, have put to practice the power of advertising. On over 800 buses, you can find their “product”. The bus ads read, “THERE’S PROBABLY NO GOD. NOW STOP WORRYING AND ENJOY YOUR LIFE.” The media has coined this tactic as Atheist Evangelism.
When I first thought about this attempt to sway people away from a belief in God and to do life without Him, I got kind of frustrated. So I looked into it a little more by checking out their website. Things became a little clearer to me on why they decided to market their belief. This website states, “…the campaign was originally started as a positive counter-response to the Jesus Said ads running on London buses in June 2008. These ads displayed the URL of a website which stated that non-Christians "will be condemned to everlasting separation from God and then you spend all eternity in torment in hell … Jesus spoke about this as a lake of fire prepared for the devil". Our rational slogan will hopefully reassure anyone who has been scared by this kind of evangelism.”
Even though I don’t believe this gives a legit reason to start a campaign of atheist evangelism, I do see how this Christian URL previously advertised can get some atheist frustrated. So what was the reaction of some Christians?
According to a Christian website, JoEllen Murphey, a mother of four from McLean, Va., was one of those who were outraged over the atheist bus campaign. She is part of two Christian groups who have raised $14,000 to run a “pro-God” campaign on the same buses. “After a friend forwarded me an article about the AHA ad campaign, I thought, ‘Enough!’ I am so tired of God and religion being attacked that I decided to start a counter ad campaign,” said Murphey.
This reminds me of a certain time in my life. I remember my sister snatching it from my hands. I in turn, snatched it back. She did it back, and I did it back. This was going on for five minutes while we were screaming and yelling and crying. What was she thinking? How dare she come up to a 4 year old boy and take his G.I. Joe. She was 7 years old. Why would she want it?
Point being: Is bus evangelism really that effective? It seems to be no more then a back-and-forth advertising arm wrestling match. Who’s going to give? Who’s going to win? Who’s going to get the last word?
My question is: WHO’S GOING TO GROW UP?

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